The SUG blog

When it comes to advertising on Amazon, 
Straight Up Growth is your #1 source. Our 
founders are true Amazon pioneers with 
more than two decades of industry leadership.

How to Take Over the Top Position on Amazon in Your Category
Sep 07, 2023

Amazon's a9 algorithm is their product ranking algorithm. This decides which product listings to...

Scaling DTC Smart & Quickly | With Free to Grow CFO
Jun 06, 2023

Scaling DTC Smart & Quickly | With Daniel Tejada & Jon Blair John discusses when a business shoul...

How a Keto Brand Became the #1 Bestseller in 4 Months | A SUG Case Study
Mar 01, 2023

This keto brand quickly established themselves as an industry leading brand, driving remarkable grow...

How Luxury Brands WIN On Amazon
Jan 24, 2023

Biggest Amazon Myth: It's NOT the eCommerce platform for higher end / prestige brands ...But...

Biggest Amazon Advertising Mistakes | From an Agency Owner
Jan 24, 2023

"What are the most common mistakes you see as an Amazon Agency owner?"  Daniel Tejada outlines th...

NEW Amazon Feature | Buy With Prime
Jan 24, 2023

Amazon's newest FBA feature, Buy With Prime will now be available for most third-party sites s...

How a Food & Beverage Brand Went From $2M to More Than 5 MILLION on Amazon | A SUG Case Study
Dec 20, 2022

Learn how a major food & beverage brand grew to over $2 million on Amazon This food & beverage br...

Starting & Scaling Your eCommerce Business | Ep. 2 with Brock Mammoser
Dec 07, 2022

Straight Up Visionary Webinar Series | Episode 2 with Brock Mammoser  Starting & Scaling Your eComm...

Advice I'd Give to Anyone Starting Their Amazon Career | Straight Up Visionary Ep. 1
Nov 21, 2022

After beginning his early Amazon career at the leading digital marketing and eCommerce agencies, Dan...

2022 Black Friday & Cyber Monday Trends
Nov 17, 2022

Black Friday and Cyber Monday are just around the corner! Is your brand prepared for the holiday hyp...

Amazon Growth In 2023
Nov 15, 2022

THE WORLD’S MOST IMPORTANT PRODUCT SEARCH ENGINE. When it comes to Amazon, numbers don't lie....

Amazon + Paid Social
Sep 02, 2022

SUG Co-Founder Daniel Tejada is going through the basics of using Amazon attribution hand in hand wi...

Amazon Customer Support with OnSite Support.io [WEBINAR]
Sep 02, 2022

SUG Co-Founder Daniel chatted with Isaac Hadriye from OnSite Support.io! Use OnSite Support to en...

How to Upgrade Your A+ Content [Webinar]
Aug 10, 2022

Want to learn how to easily upgrade your A+ Content? Learn from Amazon experts Daniel Tejada and...

How To Get 10% Back Using Amazon Attribution
Jul 27, 2022

Amazon Attribution is a set of analytics provided that helps you understand how traffic is driven to...

TikTok + Amazon: How to Generate More Sales [webinar]
Jul 25, 2022

How can you generate sales on Amazon using TikTok content? Watch a replay of our webinar with exp...

Metrics Every Amazon Manager Should Be Tracking
Jul 13, 2022

For many starting to sell on Amazon, managing the many aspects of data and analytics of an Amazon ac...

How the Best Brands on Amazon do Negative Keyword Research
Jun 08, 2022

Negative keywords are the opposite of keyword bidding.  This keyword targeting strategy allows yo...

How to do Keyword Research for Amazon PPC
May 26, 2022

As an Amazon Seller, dominating some specific keywords is already an important part of your Amazon P...

Amazon Ad Metrics That Actually Matter
May 17, 2022

Thanks to Amazon’s advertising reports in seller central and advertising console, Amazon sellers get...

Best Practices for Amazon's Image Stack
May 11, 2022

Amazon Listing Optimization includes utilizing your title, bullet points, image stack, and A+ conten...

STRAIGHT UP GROWTH IS DIFFERENT.
Jun 28, 2021

Our average customer's sales are up 50-100% on Amazon year over year. Here's how. “I was...

THE DATA BEHIND AMAZON
Jun 28, 2021

The world’s most important product search engine. When it comes to Amazon, numbers don't lie....

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