Blind Spend = Wasted Margin:
Nonperforming ad budgets erode profit.
WE HELPED OUR CLIENTS SELL
$2 BILLION+
ON AMAZON
We architect predictable, profitable Amazon growth for enterprise and high-growth brands across Amazon’s entire ecosystem.
Sign Up for a Free Audit
Capabilities built for brands with big ambitions
We Turn Complexity Into Clarity.
Why Amazon Growth Stalls for
Even the Strongest Brands
Channel Silos = Lost Leverage:
Disconnected Amazon and other retailer teams strategies stall growth.
Platform Complexity = Execution Chaos:
With DSP, AMC, Vendor, & Seller in play, ownership blurs and execution breaks.
Innovation Bias = Performance Blind Spot:
What worked last year won’t win this year.
Our Framework for Predictable Straight Up Growth
Proprietary Forecasting & Market Intelligence:
12-month roadmaps powered by SUG’s retail Management Platform to align margin, mix, spend, and sales optimization.
Full-Funnel Amazon Ecosystem Activation:
From Search Ranking, DSP, to 3P to 1P; every lever orchestrated for unified performance.
Scalable, Profit-First Execution:
Ad spend deployed like capital; driving efficient, repeatable growth while reducing wasted ad spend.
Turning High-Growth Brands Into
ENTERPRISE-LEVEL PERFORMERS.
Skincare
This leading natural beauty brand partnered with Straight Up Growth to scale beyond a single hero product and unlock sustainable, diversified Amazon growth.
After working with SUG:
31% increase
in catalog revenue share
70% Wasted Spend Drop
YoY
Protein
When this emerging protein brand partnered with Straight Up Growth, they were eager to unlock bigger gains on Amazon, but were held back by miscallocated ad spend and limited new customer reach.
After working with SUG:
Fueled 624%
new-to-brand growth
67%
Wasted Spend Drop
Grocery
A leading 8 figure brand on Amazon in the grocery category was facing declining sales and market share. They sought out SUG to help them accelerate their business through the Vendor Manager team via the 1P relationships.
After working with SUG
30% Growth
YTD
Launched new products
to #2, #3, and #5 rankings
Home Goods
A unique home goods brand with an eye for design and quality needed support to take their product sales to the next tier of growth breaking the $1M barrier in top line revenue.
After 1 year with Straight Up Growth:
$1M+ in incremental revenue
driving 57% YoY growth
44% lift in conversion rate
across the storefront
Beauty
We aimed to drive profitable growth for this established beauty brand while outpacing category expansion. To achieve this, we implemented a strategic, data-driven approach focused on maximizing efficiency and performance.
After working with SUG:
Achieved a 201% topline
revenue increase
Drove 166% YoY growth
in site traffic
Pet
After a leading pet toy brand found huge success through DTC & subscription boxes, but found they were vastly overpaying and underperforming on Amazon.
After 1 Year with SUG:
Scaled monthly sales $15K → $1M
6,566% growth
Earned the #1 organic ranking
in Pet Category
Health & Wellness
This health & wellness brand was looking to launch a new product in the highly competitive ‘keto’ market.
After 1 Year with SUG:
Locked #1–3 rankings
across 88 search terms
Drove 10,000+
new product reviews
YOU DON’T HAVE
TO TAKE OUR
WORD FOR IT.
Our clients can’t stop talking
about Straight Up Growth.
THE SUG SQUAD
Daniel Tejada
Co-Founder and Chief Learning Officer
Evan Kesner
Co-Founder and CEO
Marco Tejada
VP of Operations
Steve Guillemette
Head of Strategy & Brand Experience
Alex Peck
Director of Amazon
Meridith Andrew
Senior Amazon Brand Strategist
Katie Ritterbush
Senior Brand Strategist
Kortney Kay
Senior Amazon Brand Strategist
Emily Kozel
Brand Strategist
Scott Ptaszynski
Senior Brand Strategist
Rene Crandall
Senior Amazon Search Manager
Nikki Valles
Sr. Amazon Ads Manager
Anthony Hernandez
Senior Amazon Ads Manager
Chelsea Jaffe
Amazon Ads Manager
Victor Farfan Baltazar
Amazon Ads Manager
Patrick DeRiso, II
Amazon Content Manager
Anna Butts
Digital Content Manager
Jeff Siddiqi
VP of Sales
David Allen
Director of Amazon Growth Consultant
Mark Anderson
Head of Partnerships
Aleksei Stojanovic
Strategic Partnership Associate
Adrianna Lugo
Senior Marketing Manager
Hanna Tekle
Marketing Intern
Malesa Sinnasone
DSP Manager
Kevin Bradberry
Junior Amazon Advertising Manager
Konstantin Komarov
CTO
Viktoriia Komarova
Quality Assurance
Amazon Selling Partner Appstore
Straight Up Growth
Straight Up Growth is a high-performance Amazon account management solution, available in the Amazon Selling Partner Appstore. Built for brands that are ready to unlock meaningful scale, we pair deep auditing, strategic planning, content excellence, and advanced advertising to drive measurable marketplace growth.
We operate on a Custom Enterprise Pricing model, pairing deep auditing, strategic planning, content excellence, and advanced advertising to drive measurable marketplace growth.
Our team will review your account, conduct an Amazon audit, outline your Growth Blueprint, and provide a tailored proposal built to unlock incremental revenue and scale your brand on Amazon.
AMAZON:
